When you ask an AI to shop for you

Two things get decided before you see anything: what surfaces, and who’s doing the shopping.

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The Digital Shelf

Who decides what you see?

Built on Shopify's live Global Catalog over MCP: real retrieval, a look inside the selection, and the brands competing for a slot they can't see.

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The Loyalty Agent

Who shops for you?

One household job, three horizons: today's fragile browser automation, the merchant's own agent, the platform's agent. What the merchant keeps, and what it loses, in each.

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The shelf decides what gets seen. The mandate decides who gets to buy.
Merchants need an answer to both.